MicroEnsure Ghana was set up in 2007 with one office and with just 3 employees, and 10 years later the office remains, however the team has grown to 37 employees and so has the business of providing insurance products to the mass market in Ghana. Over the 10 years MicroEnsure Ghana has worked with 22 partners and facilitated over 6.2 million policies across Ghana.
The 10th anniversary of MicroEnsure Ghana has been marked in a number of ways towards the end of 2017. First by a 10th Anniversary Full Page spread in the Business & Financial Times (BFT) newspaper on Thursday, 7 September. The BFT has a soft copy readership of 120,000 subscribers and the article detailed the great work that has been acheived by MicroEnsure Ghana. For the full article see below:
The second newspaper publication was in the BFT on the 3rd October by way of a ‘Thank You’ to all our partners and underwriters MicroEnsure have worked with over the years.
And a final newspaper publication in the BFT with a collage of claimants from the 10 years was published on 4th December and was an illustration celebrating the claimants over the last 10 years that had benefitted from insurance facilitated by MicroEnsure Ghana.
Various partners have published their own congratulatory messages in key newspapers, Enterprise Life (13th December) and Christian Community Microfinance Limited (9th January) published in The Daily Graphic, with a circulation of around 100,000, it is considered the most widely read Ghanaian newspaper.
Below is a 7 minute documentary film illustrating the MicroEnsure Ghana office teams; how MicroEnsure makes micorinsurance work in Ghana and 2 testimonials by people that have experienced insurance through one of MicroEnsure’s partners, Airtel Ghana.
Finally, to show appreciation to our partners and to gain some general exposure, MicroEnsure Ghana celebrated by distributing a number of branded items as souvenirs of their 10th Anniversary to their partners. The items included a 2018 diary notebook, a 2018 desk calendar, a note block, keyholder, mugs, mousemats and branded paper bags.
Of course, none of the success of MicroEnsure Ghana would have been possible without a great team, and to celebrate at the end of the year, the office team held a Christmas Carol Service. Adjoa Boateng, Regional Director West Africa commented, “It’s been a challenging year, but despite the many challenges, we overcame together to bring us to a place of fruitfulness. I would like to take this opportunity to say a very big thank you, first to God our king, and to all of you for making this year that it has been. I wish you all a very merry and hearty Christmas, and a more fruitful 2018. God bless you all.”