Building on their existing partnership, Khushhali Microfinance Bank and MicroEnsure Pakistan have enriched the health products and services to cater most compelling needs of the rural communities.
Coping with the health related crises is a major challenge for common Pakistanis and the situation worsens when it comes to rural communities. Microfinance organizations plan a vital role in expanding these services and Khushhali being forerunners in this space are playing their role in taking financial inclusion products including health insurance to the far flung rural populations. Thanks to the hyper growth of information technology and access of communities to digital solutions, common Pakistanis are finding it useful to address their everyday health problems through the use of digital and tech-based solutions. A number of initiatives are being undertaken in the space but most of them are aiming to serve people living in cities and little is being done to reach out to rural population who perhaps need these solutions the most but remain mostly unserved.
The new initiative of Khushhali and MicroEnsure is unique and commendable in the sense that it addresses basic health needs of people living in villages leveraging on digital technology. The digital health solution will augment the benefit-rich health finance products available to Khushhali clients through vast branch network of Khushhali under the brand of Sehat Khushhali Plus.
Speaking at the occasion, Mr. Ghalib Nishtar, President Khushhali Microfinance Bank said that the new initiative is developed to address specific needs of our clients and adds to our mission of continuing the tradition of pursuing new avenues of business and exploring more opportunities each year, surpassing our own expectations in the zeal to keep pumping the entrepreneurial life blood into the Pakistani economy. We believe that this initiative is a significant step of its kind in microfinance industry and a continued effort in our being the flag-bearer of innovation in the industry.
Mr. Rehan Butt, Group Business Director of MicroEnsure appreciated Khushhali’s being receptive to their clients’ requirements and bringing new solutions for them promptly. He also remarked that the microfinance clients today are much more aware than ever before and expect microfinance organizations to provide innovative solutions addressing their everyday needs. Leveraging on strong and trustworthy brand of Khushhali with hundreds of thousands of clients, Mr. Butt stated that “we are confident that this new service will help a large number of people to be able to address their health-related needs through a simple process’’.
About Khushhali Bank: Khushhali Microfinance Bank is a pioneer institution amidst Pakistan’s microfinance banking industry, having been created in 2000 to address the challenges of poverty and access to finance. Over the decades, the Bank has created a customer-focused expertise, backed by strong financial, operations and product management to invest in next generation financial and delivery management systems aimed at Pakistan’s rural and urban communities.
About MicroEnsure: Founded in 2002, MicroEnsure is a world leader in design and delivery of micro and digital insurance products and has reached over 60 million customers worldwide. With operations in a number of countries across Asia and Africa, the company deals in life, accident, health, micro assets and a range of other classes of insurance and works with top insurance companies in each market to underwrite those products. For contacts and more information, reach out to email@example.com.