No one wakes up in the morning wanting to buy insurance – but billions of people in emerging markets wake up every day worried about the risks they face.
What this means is that insurance can be an exciting product for the emerging customer – but it has to provide real value.
We’ve specialised in building products that meet the technical demands of underwriters, but can be presented to customers in a text message. We think it’s the future of insurance.
Peter Gross – Director, MicroEnsure Labs