Mass-market consumers face persistent risk in their day-to-day lives. Those who have access to insurance tend to be middle and upper income consumers, who face the least risk of all.
MicroEnsure exists to address this disparity
Founded in 2002 by Opportunity International and supported by a multi-million dollar grant from the Bill & Melinda Gates Foundation in 2007, MicroEnsure is the world’s first and largest organization whose exclusive focus is to address the mass market’s need to mitigate risk.
MicroEnsure serves over four million people around the world with insurance, 80% of whom have never before been insured. Two million of our clients are in Africa, served through our subsidiaries in Kenya, Ghana and Tanzania as well as satellite operations in Malawi, Mozambique, Rwanda, Zambia and Zimbabwe.
Social Innovation: In our DNA
MicroEnsure has introduced new forms of protection for the poor, including crop, micro-health, political violence and mobile insurance. In each case, we didn’t start by designing products in a back room – we went to markets and villages, and listened. What risks do low-income people face? How do they address risk today? Could access to insurance help them to do better?
The result is a new suite of tools to help the mass market protect themselves with product features they want, prices they can afford, and none of the typical insurance complexities. It’s why MicroEnsure is one of the fastest growing mass-market insurance service provider in the world.
'Like' Our Facebook Page
If you are interested to see how our products have developed over the years then visit our Facebook page where we have built a timeline for MicroEnsure showing when we opened offices, launched products and hit certain outreach targets.