The IFC has recently published its latest “Built for Change” report focusing on business solutions for the base of the pyramid, and we at MicroEnsure are proud to be one of the featured companies.
Over the past decade, IFC has committed over $14 billion to companies that work directly with people who live at the base of the economic pyramid—those who lack access to basic goods and services or who live on $8 or less per day.
These inclusive businesses have integrated the poor into the fabric of their business models—creating new markets, enabling people to build their own livelihoods, and providing them with access to goods and services, often for the first time.
The stories outlined in the report are unique, but there are common threads in each company’s success. Each has sought to create a scalable business model and focused on minimizing costs.
Each has invested in training and educated their customers. And each has recognized the value of partnerships.
Click on the image to read MicroEnsure’s entry (you will find it on page 33)