We understand that our customers don't wake up in the morning wanting to purchase insurance, but they do wake up worrying about the risks they face on a day-to-day basis; and what the impact would be on their families should bad things happen.
That's why we exist, to develop innovative products for those individuals who wouldn't normally purchase insurance - to date we serve 18 million people across Africa and Asia.
Watch our new video explaining why we're here
Don't just take our word for it, hear what some of our customers have to say.
Reaching the 80%: Perspectives interview with CEO of MicroEnsure Richard Leftley